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Rob Helmer's blog posts matching the tag: analytics
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6/24/2025 · 5 min read
Automate Website Analytics Reports with an LLM and MCP
Stop clicking through dashboards: generate website analytics reports and ask traffic questions in plain English with an LLM, MCP, and self-hosted Umami data.
6/7/2025 · 3 min read
Track Custom Events Without Cookies or a Tag Manager
Track scroll depth, clicks, time on page, and custom events without cookies or a tag manager: one open-source drop-in script on top of Umami, with no PII.
4/8/2026 · 7 min read
Umami MCP Server: Chat with Analytics via attribution-mcp
Connect Umami, Google Search Console, YouTube, and social APIs to your LLM with attribution-mcp—the open-source Umami MCP server collection for analytics chat.
6/19/2025 · 5 min read
Analytics Without a Cookie Banner: An Independent Guide
Analytics without a cookie banner, from an ex-Mozilla privacy engineer who sells no analytics tool: what cookieless tools measure and where GDPR stays murky.
3/22/2026 · 5 min read
Simplifying AI Analytics: Minimal-Dependency Umami Reports
How I stripped the Umami MCP LLM reporter to just 3 dependencies, added newsletter tracking, and fixed UTM reporting bugs.